Monica Freibott is a Communications Associate with a strong background in public relations, marketing, and research-driven communications. In her role, Monica supports a wide range of communications initiatives, leveraging her experience in content creation, social media management, and stakeholder engagement. She brings a strategic and creative approach to storytelling, helping organizations effectively connect with their audiences through thoughtful messaging, media engagement, and digital content.
Prior to this role, she served as a Research Coordinator at MediaBarn Inc., where she managed study logistics for high-profile clients, including PBS, Sentara Healthcare, and the United States Postal Service. In this role, she played a key part in executing research projects from start to finish, coordinating participants, facilitating focus groups, and translating insights into actionable deliverables. She also contributed to the company’s digital presence by developing targeted social media campaigns and managing content across platforms.
Monica’s foundation in public relations was built during her time at The Plastic Surgery Center, where she supported PR strategy, media outreach, and thought leadership initiatives. She developed a wide range of content, including blogs and video materials, to position physicians as industry leaders while also monitoring brand sentiment and managing reputational risks. Her experience also includes event planning and execution, where she coordinated large-scale events and physician symposiums, handling logistics, media coordination, and post-event analysis.
Earlier in her career, Monica gained experience in government and political communications as an intern for Senator Vin Gopal. There, she supported voter outreach efforts, conducted policy research, and contributed to campaign strategy through competitive analysis and community engagement.
Monica holds a Master’s in Public Administration from Old Dominion University, and a BSc in Political Science with minors in Communications and Marketing. She is skilled in media relations, social media strategy, research analytics, and event coordination. In her free time, Monica enjoys trying new and local restaurants with friends & family, reading, spending time at the beach, cooking, and traveling!